Welcome to the

2026 ANNUAL
SUMMIT

JUNE 8-11 • SURFSIDE OCEANFRONT HOTEL

The Summit begins in...

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Summit Memories

Summit 2025

Summit Memories

Team Building

Summit Memories

Team Activity

Summit Memories

Vendor Showcase

The Experience

Elevate
The Impact.

Four days on the coast to sharpen our focus, raise the bar, and amplify what we deliver—together. This year's Summit is about turning purpose into outcomes and pushing every team, property, and partnership to a higher level.

See the Agenda

Our Foundation

Operational Excellence

1

Master the Flow

Master the Flow

Operate with precision, eliminating friction, streamlining processes, and driving peak performance.

2

Make Data Your Superpower

Make Data Your Superpower

Transform insights into action, using analytics to sharpen strategies and fine-tune operations.

3

Innovate Relentlessly

Innovate Relentlessly

Challenge norms, refine processes, and embrace bold ideas that redefine hospitality.

4

Obsess Over Guests

Obsess Over Guests

Anticipate, adapt, and exceed expectations to turn every stay into a story worth telling.

5

Elevate the Experience

Elevate the Experience

Demand the best—exceptional service, flawless execution, and uncompromising quality in every detail.

6

Stay Ahead of the Curve

Stay Ahead of the Curve

Proactively identify challenges, manage risks, and invest in the future with smart, strategic planning.

7

Empower the Game-Changers

Empower the Game-Changers

Foster a culture where employees own their impact, think big, and continuously grow.

8

Live the Brand

Live the Brand

Weave the property's unique story into every interaction, creating immersive, authentic guest experiences.

9

Build Legendary Partnerships

Build Legendary Partnerships

Cultivate deep, dynamic relationships with owners — delivering results, value, and visionary collaboration.

The Agenda

Summit Itinerary

Day 1

June 8th

01
  • Evening Welcome Cocktail Reception

Day 2

June 9th

02
  • Morning Content Window
  • Afternoon Vendor Showcase
  • Evening Dinner & Event

Day 3

June 10th

03
  • Morning Content Window
  • Afternoon Content Window
  • Evening Dinner

Day 4

June 11th

04
  • Morning Event
  • Late AM Departures

Our Sponsors

Making waves together

The Venue

Surfside Oceanfront Hotel

Host Hotel

Surfside Oceanfront Hotel

15 South Ocean Boulevard, Surfside Beach, SC 29575

June 8-11, 2026

Rooms booked for all attendees

What awaits you

Ocean Views

Private Balconies

Pool & Hot Tub

Free Parking

Free Coffee

Free Wi-Fi

Lobby Market

Fishing Pier

Early June Averages

87° / 73°
30% rain
8 mph
79° water
Live Look

Surfside Surf Cam

Check out the waves at Surfside Beach — your view for the Summit!

Guest Information & FAQ

Can I extend my stay at the Surfside Oceanfront Hotel?

How does the Vendor Showcase format work?

What are the vendor setup details?

What is the dress code?

Is there free time during the Summit?

Will summit sessions be recorded?